There is great potential for the wireless small format unit. Numerous ideas such as wireless networking (Hotspot), self-serve pods, drive-up, walk-up and walk-in combinations were presented by the MVG design team as early as 1999. The wireless development is key since it can be applied in other industries (internet, fashion, sports) to further the concept of small format retail. While this protoype is a key step in proving the concept, the T-Mobile unit potential is still undeveloped.
Initially, MVG began working with VoiceStream but after preliminary designs the company was merged with T-Mobile. This
seem to create a gap in vision for the brand. What became the paramount concern was finding a very low-cost solution and
meet a rapid production turn-around. With extremely limited resources, MVG produced the prototype design, secured a new manufacturer and produced the first prototype. The majority of the design and prototype were completed in 6 weeks for a unit cost of $90k.
Key features of the design include:
1) High density interior layout that dramatically reduced the size of in-line stores without sacrificing performance
2) Distinctive curved wrap combined with simple box structure for efficient production, shipping and foot-print
3) Exterior panel with iconic prismatic finish that is custom matched to T-Mobile logo. (changes from pink to silver)
4) Durable polygal panels on exterior and interior
5) High performance HVAC integrated into building.
The MVG design team worked extensively to produce the test market units. The test market units performed as well or
better than in-line stores, proving the concept for maintaining revenue while reducing cost. The prototype design was
considered very successful and the installed units performed above expectations.